Project is about Nike-adiads.

Your group assignment is to compare the performance of the two publicly listed firms you were allocated, evaluate how they have performed over the last three to five years, and forecast how they will perform over the next three to five years. To achieve this, you will need to assess not just the competitive landscape of the sector in which they operate, but also which company is most likely to benefit from a competitive edge and why.

What corporate tactics does the company employ? Which business (generic) tactics does the company employ? What is the structure of each firm? How well do the company's strategies match its organizational design? Do the businesses conduct in a way that aligns with a clear strategic goal or mission? How similar or dissimilar do the two businesses' profiles seem to be? Where in the industrial life cycle are the companies? Analysis of Business Strategy: What is the business strategy of the company? Corporate Strategy Analysis: Where in the industry does the company compete vertically? Is the company diverse, or is it able to repurpose its existing resources and competencies into new, related or unrelated industries?

Please answer all the question above and please include all the articles or website where you got your information from. link or attached will work thank you.