Project Management in Practice A Unique Method for Traveler-Tracking at Copenhagen Airport IT University of Copenhagen, Denmark, was working with Copenhagen Airport to improve both the efficiency and effectiveness of the management of their airport through a new approach: traveler-tracking, but without invading people's privacy. The 3-year project focused on a unique, low-cost approach-capturing the Bluetooth signals from passengers' phones with two electronic readers that cost only $30 each. At the time, not everyone had a smartphone that emits signals, of course, but about 7 percent of the passengers did, enough to provide a random sample for tracking. To ensure travelers' privacy, a crucial stakeholder in this project, they collected only a portion of each signal and deleted the addresses. They also informed the public about the project on the airport's website and on-site as well. To encourage positive traveler response to the project, they provided alerts to passengers willing to synchronize their Bluetooth to receive information regarding when their plane was boarding and a map to the gate. Knowing when people were entering and leaving Security allowed the airport to balance the staff at Security so lines didn't build up, thereby shortening the time passengers must wait, while also reducing over- and understaffing of screeners. In addition, the information allows them to post wait times at the check-in gates. The data also lets the airport to determine which shops and areas are getting the most traffic so they can shift usage of facility space to better serve the travelers and the friends and families accompanying them. Moreover, when construction and rerouting changes traffic flows, they can determine the impact on passengers and take action to reduce the inconvenience. Questions 1. Are the triple constraints of this project clear? What are they? 2. What was unique about this project? What was the main conflict? 3. Why are the travelers themselves a stakeholder in this project, since most of them won't even know they are being tracked? 4. How widespread do you think this technology will become? What uses will be garnered from it? Do any of them concern you? Source: S. F. Gale,"Data on the Go," PM Network, Vol. 24