Project Objectives:

The objectives of the project are to develop a new software application for managing customer data and to improve the efficiency and effectiveness of customer service operations.

Project Organization:

The project organization will consist of a project manager, a team of software developers, a database administrator, and a quality assurance specialist.

Project Activities and Milestones:

Develop project plan and define project scope

Develop software application prototype

Conduct user acceptance testing

Implement software application and train end$-$users

Project Scheduling:

The project will be conducted in four phases, as shown below:

Phase $1$: Project Initiation

Task $1$: Develop project plan and define project scope

Task $2$: Conduct stakeholder analysis

Task $3$: Develop project budget

Task $4$: Establish project team

Phase $2$: Software Development

Task $5$: Develop software application prototype

Task $6$: Conduct code review

Task $7$: Conduct unit testing

Task $8$: Integrate software application with database

Task $9$: Conduct system testing

Task $10$: Implement software application and train end$-$users

Phase $3$: User Acceptance Testing

Task $11$: Conduct user acceptance testing

Task $12$: Address any issues or bugs

Phase $4$: Project Closure

Task $13$: Conduct project review

Task $14$: Prepare project report

Task $15$: Archive project documentation

Timeline:

Phase $1$: Project Initiation

Task $1$: Develop project plan and define project scope $-2$ weeks

Task $2$: Conduct stakeholder analysis $-1$ week

Task $3$: Develop project budget $-1$ week

Task $4$: Establish project team $-1$ week

Phase $2$: Software Development

Task $5$: Develop software application prototype $-6$ weeks

Task $6$: Conduct code review $-1$ week

Task $7$: Conduct unit testing $-4$ weeks

Task $8$: Integrate software application with database $-2$ weeks

Task $9$: Conduct system testing $-2$ weeks

Task $10$: Implement software application and train end$-$users $-1$ week

Phase $3$: User Acceptance Testing

Task $11$: Conduct user acceptance testing $-2$ weeks

Task $12$: Address any issues or bugs $-1$ week

Phase $4$: Project Closure

Task $13$: Conduct project review $-1$ week

Task $14$: Prepare project report $-1$ week

Task $15$: Archive project documentation $-1$ week

Total project duration: $26$ weeks

Funding:

The project budget is estimated to be

$200,000.$ The potential issues $/$ problems that may arise during the project are cost overruns and delays, and the recommendations to address these issues are to establish a contingency fund and schedule contingency plan, respectively. To ensure project success, a communication plan should be established to keep stakeholders informed of the project's progress and any issues or problems that arise.