Project Outline This is an individual project for grade. The main aim of this project is...

 

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Project Outline This is an individual project for grade. The main aim of this project is to show an in depth understanding and application of marketing research concepts. We would like to see how effectively and successfully you can make use of the theories & concepts learnt in marketing research course, and eventually, apply them in real life economic activities. Submission of every project must go through the plagiarism, and only a maximum of 20% plagiarism shall be alowed. You should select an issue or a case or some critical observations for your company on something that you believe, is a challenging economic phenomenon in Saudi Arabia. For example, if you like to concentrate on the Real Sector Development in SAUDI ARABIA, concentrate on (i) the demand & supply scenario: reasons for growth both in demand & supply sides of the sector, (ii) its production & cost structure, (iii) its market structure & various player's strategies (their observations and analysis) & (iv) the Pros & Cons of this sector, and finally, (v) your conclusions, • There are many other marketing sectors in SAUDI ARABIA that are equally important for writing the project. You may write a project on either of the following sectors: 1. Content marketing 2. Search engine marketing (SEM) 3. Direct marketing. 4. Database marketing. 5. Social media marketing. 6. Guerilla marketing. 7. Product marketing. Manufacturing sector of any product. The project report should follow the following guidelines as below: - Title Page - Name with Student ID - Title of the report - Brief summary of the report as an abstract - Font: 12 Times New Roman - Page: Space 1.5 - 10 to 15 Pages - References & Citations as APA Style (Important) - Underneath of the front page, please write your Instructor's Name of this Course Project evaluation will be based on the criteria attached with this guideline. Time-management will also be an important assessment factor for making a presentation. Important Note: The project evaluation will be based on in depth application of concepts with creativity such as using figures, data tables and graphs. Project Outline This is an individual project for grade. The main aim of this project is to show an in depth understanding and application of marketing research concepts. We would like to see how effectively and successfully you can make use of the theories & concepts learnt in marketing research course, and eventually, apply them in real life economic activities. Submission of every project must go through the plagiarism, and only a maximum of 20% plagiarism shall be alowed. You should select an issue or a case or some critical observations for your company on something that you believe, is a challenging economic phenomenon in Saudi Arabia. For example, if you like to concentrate on the Real Sector Development in SAUDI ARABIA, concentrate on (i) the demand & supply scenario: reasons for growth both in demand & supply sides of the sector, (ii) its production & cost structure, (iii) its market structure & various player's strategies (their observations and analysis) & (iv) the Pros & Cons of this sector, and finally, (v) your conclusions, • There are many other marketing sectors in SAUDI ARABIA that are equally important for writing the project. You may write a project on either of the following sectors: 1. Content marketing 2. Search engine marketing (SEM) 3. Direct marketing. 4. Database marketing. 5. Social media marketing. 6. Guerilla marketing. 7. Product marketing. Manufacturing sector of any product. The project report should follow the following guidelines as below: - Title Page - Name with Student ID - Title of the report - Brief summary of the report as an abstract - Font: 12 Times New Roman - Page: Space 1.5 - 10 to 15 Pages - References & Citations as APA Style (Important) - Underneath of the front page, please write your Instructor's Name of this Course Project evaluation will be based on the criteria attached with this guideline. Time-management will also be an important assessment factor for making a presentation. Important Note: The project evaluation will be based on in depth application of concepts with creativity such as using figures, data tables and graphs.

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Basic procedures and techniques of marketing research It is very likely that at some point a marketing professional will need to supervise an internal marketing research activity or to work with an ou... View the full answer