Project Overview

The project will integrate lessons from various course lessons covering topics such as

foreign direct investment, international expansion entry modes, cultural influences, global

marketing, and the impact of information and communication technology $($ICT$)$ on

business operations.

Project Objectives

Apply knowledge from international business lessons to develop a comprehensive

business plan.

Analyze and evaluate different entry modes for international expansion.

Consider cultural, economic, social, and environmental impacts when planning

international business operations.

Develop marketing strategies tailored to different international markets.

Incorporate ICT tools and data analytics to enhance business operations and

decision$-$making.

Project Components

Business Idea and Overview

Business Concept: Describe the business idea, products, or services.

Target Market: Identify the target market$($s$)$ for international expansion.

Mission and Vision: State the mission and vision of the business.

Market Analysis

Country Selection: Choose a country for international expansion. Explain why

this country was selected based on market potential, economic stability, and other

relevant factors.

SWOT Analysis: Perform a SWOT analysis $($Strengths$,$ Weaknesses,

Opportunities, Threats$)$ for the business in the chosen market.

Entry Mode Strategy

Entry Mode Selection: Choose an appropriate entry mode $($e$.$g$.,$ joint venture,

strategic alliance, wholly owned subsidiary, import$/$export$,$ global sourcing$).$

Justification: Justify the chosen entry mode with examples and analysis from the

lesson on entry modes. Cultural Considerations

Hofstede's Cultural Dimensions: Analyze the chosen country using Hofstede's

cultural dimensions. Discuss how these cultural factors will influence business

operations and management practices.

Adaptation Strategies: Develop strategies to adapt the business model and

practices to relate with the cultural norms and values of the target market.

Marketing Strategy

Promotional Plan: Create a promotional plan that includes advertising channels,

social media strategies, and localized promotions.

ICT and E$-$Commerce Strategy

ICT Integration: Explain how ICT will be used to enhance business operations,

e$-$commerce, and data analytics.

E$-$Distribution and Logistics: Plan the e$-$distribution and logistics strategy to

ensure efficient supply chain management and customer satisfaction.

Environmental and Social Impact

Environmental Considerations: Discuss the environmental impact of the

business operations and propose sustainable practices to mitigate negative effects.

Social Responsibility: Outline the social responsibility initiatives the business

will undertake in the target market.

Project Deliverables

Business Plan Document: A detailed written document covering all the

components listed above.

Presentation: A PowerPoint presentation summarizing the key points of the

business plan.

Evaluation Criteria

Comprehensive Analysis: Depth and thoroughness of market, cultural, and

financial analysis.

Strategic Thinking: Appropriateness and justification of entry mode and

marketing strategies.

Presentation Skills: Clarity, engagement, and professionalism of the presentation.