Project Proposal is required and due in Week 4. You will need to conduct some preliminary research to determine the appropriate country for the company to enter. The proposal should include:

Company/brand/Product Background: Which company do you choose to work on? What do you know about the company (and the product/brand)? Please do your research and list the companys international expansions (if any) to date so that you avoid choosing a foreign country that the company has already entered.

Country Background: Which country are you proposing the company to enter? Why do you choose this country? Is this foreign market appropriate for the company (and the product/brand)?

Team/Individual Plan Schedule: What needs to be done and the timeline? Your plan needs to clearly state team goals and each individual members responsibility.

Data Collection: What data do you need for this project? How will data be gathered? What methods or tools will you be using to collect data?