Project specifics:

Students will identify and select a commercial from YouTube. The commercial must be at least 60 seconds (longer is likely better) in length. Students will critically analyze this ad by reporting that addresses the following requirements

1. What consumer market segment does this commercial appear to be targeting (demographics/psychographics)?
2. What sensory stimuli do the marketers use to gain the attention and create meaning (interpretation) for the target audience?
3. Are any Behavioral or Cognitive learning strategies used by the company?
4. What level of need from Maslow's Hierarchy does the company aim to satisfy with this specific product/service? Explain.
5. Is the concept of 'Ideal Self' used by the marketers in this commercial? If so, how and if not, what other aspects of self concept are used.
6. Do the marketers increase their appeal to the target group by using lifestyle, emotions, sexuality, humor or fear? How do they do it?
7. Are consumers likely to use Extended Problem Solving, Limited Problem Solving or Habitual Decision Making in the purchase of this product. Please explain.
8. Discuss aspects of Group Influence present in this commercial. What type(s) of social power are prominent within the reference group for this advertisement?
9. What social class does this product/service likely appeal to and why? What status do you think this gives the consumer in relation to their peer group?