Project Task $1$: Contextualizing Scrum Implementation

Case Study

About City Centre Hotel

City Centre Hotel lies in the heart of vibrant Chinatown, with a rich culture and long standing history. Just within the vicinity, attractions, wide spectrum of dining options, entertainment and shopping are easily accessible on foot or by public transport.

The exquisite, $445-$room hotel caters to leisure and business travellers, offering them the warmth and comfort in a relaxed and cosy environment. Furama City Centre is committed to creating a memorable experience for guests with the recent introduction of a series of initiatives and exceptional customer service

City Centre is thrilled to announce the launch of its Royal Rewards Programme, designed to benefit both guests and bookers. This program aims to offer exclusive perks and privileges, enhancing the experience for those who stay at the hotel as well as those who book accommodations on behalf of others.

Key Features of the Royal Rewards Programme:

For Guests:

$1.$ Exclusive Discounts:

o Enjoy special room rates and dining discounts.

o Receive discounts on spa services and other hotel amenities.

$2.$ Priority Check$-$In and Check$-$Out:

o Skip the lines with priority service at check$-$in and check$-$out counters.

$3.$ Complimentary Upgrades:

o Get free room upgrades based on availability.

$4.$ Access to VIP Lounges:

o Relax in exclusive lounges with complimentary refreshments and snacks.

$5.$ Swimming Pool Privileges:

o Access to reserved poolside areas.

o Complimentary poolside snacks and drinks.

$6.$ Earn and Redeem Points:

o Earn points for every stay and redeem them for free nights, dining, and other services.

$7.$ Special Events and Activities:

o Invitations to exclusive events and activities organized by the hotel.

For Bookers:

$1.$ Booking Bonuses:

o Earn points for every booking made, which can be redeemed for free stays, dining, and other rewards.

$2.$ Exclusive Discounts:

o Access special rates for group bookings and corporate events.

$3.$ Priority Support:

o Dedicated support line for managing bookings and inquiries.

$4.$ Recognition and Rewards:

o Receive recognition and rewards for frequent bookings, including complimentary stays and upgrades.

$5.$ Invitations to Special Events:

o Exclusive invitations to hotel$-$hosted events and activities.

$6.$ Training and Development:

o Access to workshops and seminars to enhance booking and hospitality skills.

Benefits for All:

$$ Loyalty Tiers: Progress through different tiers of the Royal Rewards Programme to unlock additional benefits and privileges.

$$ Customized Experiences: Tailored experiences and personalized services based on preferences and stay history.

$$ Flexible Redemption Options: Easily redeem points for a variety of rewards, ensuring flexibility and convenience.

By joining the Royal Rewards Programme, both guests and bookers can enjoy a range of benefits that enhance their experience with Furama City Centre. The hotel looks forward to welcoming members to enjoy the exceptional perks of this loyalty program

Questtions

A$)$ For your implementation, define the following:

$1.$ What is the value this project creates for the business?

$2.$ What are the outcomes expected if this project is successful?

$3.$ What are the outputs and activity that would create the outcomes?

$4.$ Based on the above, describe the following:

a$.$ Project Vision

b$.$ Project Goal

B$)$ Empirical Principles and Scrum Values

$-$ Describe the key questions for each Scrum Value

$-$ What actions will you implement in the organization or team to apply these value? Describe $3-4-$ actions and include it as your implementation backlog.

Focus $-$

Opennes $$

Respect $$

Commitment $-$

Courage $-$

$1.$ List down some implementation actions $($implementation backlog$)$ for Scrum in your organisation

$2.$ Contextualise the actions into the Ralph Stacy Matrix

$3.$ What implementation actions can use the Simple approach and strategies?

$4.$ What implementation actions will require the Complicated domain strategies?

$5.$ What implementation actions require the Complex domain strategies?

$$ Include the screenshot or list of the implementation backlog you have prepared based on the previous questions in this task

$$ Discuss and describe at least one of the items in this backlog

$$ Include your Definition of Done and any other criteria to measure the outcome of your implementation