Project Tips

$-$ Problem statement

$-$ Proposed solution

$-$ Analysis to support solution.

$$ Empirical data

$-$ Development breakdown

o Sourcing raw materials or required materials.

$$ Cost to build.

$$ Build options from at least two vendors.

$$ Shipping costs if developed abroad.

$$ Ongoing costs estimates if products or services are online based.

$-$ Market Research

o Survey your friends and family.

$$ Capture survey results and add to the appendix.

$$ Market cost for similar products

$$ Market segment for potential products or services o Marketing options and costs

$$ Retail costs to shelve your products.

$$ Amazon costs to sell your products.

$$ Break down of existing products or services.

$-$ Summary and conclusion

Please note:

In general, use a 'serif' font $($such as 'Times New Roman'$).$ They are more comfortable to read. Fonts should be a minimum of $12$ point and $1\mathrm{.}5$ line spacing is recommended unless otherwise specified.

so the idea is

$4.$ # Business Proposal: Homeland Brew Coffee Shop in Greater Toronto Area

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$6.$ ## $1.$ Problem Statement

$8.$ The coffee market in Greater Toronto Area $($GTA$)$ is saturated with global chains like Starbucks, Tim Hortons, and McCafe, which offer standardized coffee options that do not cater to the diverse tastes of the multicultural population. There is a lack of coffee shops that provide a variety of flavors representing different continents, such as Asian, Middle Eastern, and African flavors, which could appeal to the significant immigrant population in GTA.

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$10.$ ## $2.$ Proposed Solution

$12.$ Homeland Brew aims to fill this gap by opening a coffee shop in the GTA that offers a diverse range of coffee flavors and beverages inspired by different continents. Our shop will feature:

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$14.-$ A menu that includes unique and culturally significant beverages from various regions, such as Indian chai, Korean sweet coffee, Filipino barako, and Chinese jasmine tea$-$infused coffee.

$15.-$ A diverse staff that can connect with our multicultural customer base and bring authenticity to our offerings.

$16.-$ Delivery services through UberEats, SkipTheDishes, and DoorDash to reach a wider audience.

$17.-$ A drive$-$thru option for customer convenience.

$18.-$ An engaging online presence with a website that offers surveys and discounts to enhance customer interaction and loyalty.

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$20.$ H# $3.$ Analysis to Support Solution

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$22.$ ### Empirical Data

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$24.-*$Demographics$*$: The GTA has a diverse population, with significant communities of Indians, Koreans, Chinese, Filipinos, and Africans. This diversity indicates a potential market for culturally varied coffee flavors.

$25.-*$Market Trends$*$: There is a growing trend towards specialty coffee and unique flavor experiences. Customers are increasingly seeking personalized and culturally significant food and beverage options.

$26.-*$Competitor Analysis$*$: Major competitors like Starbucks, Tim Hortons, and McCafe offer limited culturally diverse options, primarily focusing on standard coffee beverages.