Project Title: "Consumer Behaviour in the Digital Age: A Comparative Analysis of Online Shopping Platforms"Description:Students will explore consumer behaviour in the context of online purchasing platforms in this assignment. With an emphasis on e$-$commerce platforms, the study intends to investigate how consumers make judgments about what to buy in the digital age. Students can compare two or more online retailers by choosing them to compare. The following elements ought to be included in the project: Platform Selection:Two or more online purchasing platforms should be chosen by each group. Consumer Profiling:Analyze the target customer profiles in$-$depth for every platform.Examine user behaviour trends, psychographics, and demographics. User Experience Analysis:Analyze each platform's user interface and overall experience.Take into account elements like the design of the website or app, usability, and general user pleasure. Purchase Decision Process:Examine how customers make decisions on each platform. Marketing and Personalization Strategies:Examine the marketing strategies that each platform uses. Consumer Reviews and Ratings:Examine user comments, ratings, and reviews on every platform. Social Media Presence:Examine each platform's social media presence.Examine the ways that social media is used to interact with and influence consumers. Future Trends and Recommendations:Examine the newest developments$/$emerging trends in online shopping.Write suggestions on how each platform should change to accommodate changing customer preferences.