Question: Project unit sales based on the following data from a product launch test in April in the southeast sales region. Test market units sold 500

Project unit sales based on the following data from a product launch test in April in the southeast sales region. Test market units sold 500 Test % of the population 10% Retailer share of product sales in the SE 20% Test % of annual sales 5% Retailer share of market nationally 60% 15,000 100,000 300,000 500,000

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