PROJECT WORK Market Research"

STUDY PROGRAM: BUSINESS ADMINISTRATION IN TOURISM

Objectives

1.Students must be able to carry out the external environment of marketing research in area of tourism and hospitality industry

2.Students must be able to draw conclusions and make suggestions for solving the problem

3.Market research results can be used for further business plan development

Project task:

1.To chose a product / service - object of marketing external and internal environment research

2.To gather information about the market where the product or a service will be distributed. This task is based mostly on the secondary sources of information.

3.Gathered information should be investigated using SWOT analysis.

4.Conclusions and proposals should be given about the most appropriate introduction of the product or service to the market.

Project results should be presented during the lectures in Power Point format and printed abstract should be attached.