• Projected start-up costs: The Goal formulation includes updates which will be broadcasted on a daily and weekly basis depending on the promotions going on for each respective month. Each month there will be two events to promote the brand and the new products, followed by promotional offers that will reward loyal customers through frequency programs and give them a sense of inclusiveness. The main expenses we are considering include a start-up fixed cost of 1.3 million for the calendar year. As previously discussed, since this is primarily a Virtual Business, the target price for the Tallahassee location is an estimated $450,000. This budget price includes the building, interior design, online domain capabilities and 24/7 customer service and maintenance for the website. Additionally, the budget for the website is an estimated $350,000 this includes the website formulation, the VR Technology, the fees associated with the online trade, patents and other legal documents required to remain in compliance with local and state business laws. $100,000 will be invested in marketing and promotions, this includes the yearly magazine cover, the online promotional displays on the companys' website and direct marketing on social media and respective search engines. These marketing implementations will ensure a smooth transition into the everyday operations of the business as well as identifying possible strategies to further develop and grow customer loyalty and brand awareness. The final $300,000 will be allocated to potential expansions, additional storage, and the training of employees and corporate executives to maximize individual and company-wide performance and due diligence.

Based on this budget and scenario Make a Calendar for the year of 2022 for each month that include all dates, marketing activities tied to budget/expenditures and how much is spent on those marketing activities with the totals for each month.