Projects are often sold and procured. Therefore this paper reviews recent contributions of the International Network for Project Marketing and Systems Selling (INPM), emphasising the connection between the business relationships of individual projects and the wider environment in which project marketing takes place. First, we discuss various definitions of projects and project marketing. Second, we consider the implications of three specific features of project businessdiscontinuity, uniqueness, and complexityover multiple projects. Third, we assess three overlapping types of postures that project-selling firms can adopt in relation to their marketing activities. Finally, we make some suggestions for practitioners responsible for marketing projects and discuss avenues for future academic work in project marketing.

Question 11

What is the significance of renal disease with respect to anaemia, if any?

Question 12

Can anaemia be a differentiating point between muscle wasting and

cachexia owing to another systemic disorder?

Question 13

Anaemia of chronic disease does not respond to iron therapy, but there

are trials studying the use of iron and erythropoietin (EPO). Could you

tell me where to find more detailed information about these trials, and

whether there have since been any further developments?

Question 14

Is the deoxyuridine test helpful?

Question 15

The Schilling test is very rarely performed. Why is this?

Question 16

There is no extramedullary haematopoiesis in aplastic anaemia, why?

Question 17

Why is the anaemia in aplastic anaemia, macrocytic?

Question 18

Is vitamin B12 absorbed passively from the jejunum?

Question 19

What role does 'R' binder play in the absorption of vitamin B12?

Question 20

In pernicious anaemia, investigation of the serum shows an elevated

level of gastrin. Why is it so?