Projects

ty$,$ design a marketing strategy and implementation plan.

It requires a good grasp of marketing concepts, strong decision$-$making, and teamwork skills.

While the marketing process and specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing plan involves three main activities:

Analysis of market situation;

Marketing strategy formulation;

Implementing strategy through marketing mix.

The course will cover all three areas and will equip you with the necessary concepts and skills.

Each plan will be prepared and presented by a group of $4$ students. Each team must identify an existing opportunity $($an unfulfilled need, perhaps$)$ in the market, propose a new business $($or product, or service$)$ that can address it$,$ and design strategy and related tactics for launching it$.$

Each team will present $($Power point$)$ its plan to the class during the LAST SESSION. Time for each presentation will depend, in part in the content, but will be no more than $20$ minutes. Effectiveness of the verbal presentation is key in communicating your concept and receiving quality feedback from your classmates.

The written plan $($word document$)$ for your final project is due a few days after your presentations to allow you to incorporate any feedback following your in$-$class presentation. The final project should be a maximum of $15$ pages, including any charts, graphs, and figures.

The plans will be evaluated according to the following criteria:

The quality of the analysis $$ were the right questions asked?

The feasibility of conclusions or recommendations $-$ do they follow from the analysis?

Evidence of mastery of the frameworks, concepts, and methods developed in the course

The effectiveness of the written presentation of the report