Question: Promoting & Educating Your Customers (Ch. 4 & Ch. 7) Identify which elements of the marketing mix the company is using to drive business (4)

Promoting & Educating Your Customers (Ch. 4 & Ch. 7) Identify which elements of the marketing mix the company is using to drive business (4) Describe and evaluate the effectiveness of their in-store promotions, external advertisements, online communities (web/social media) with a full explanation (4) Create what you think would be a good Positioning Statement for this business and explain if you believe your experience met its intended goal (3) Identify other elements of the marketing mix the company could use to entice you to come to their establishment again (4)

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