Promoting Your Content

Project Description:

Now that you have written a great article post that has been optimized for search, you still have to actively market your blog post across a variety of marketing channels to drive readers to your blog. Each marketing channel provides a different user experience. You cannot use the same message across all your channels because each channel is unique. To maximize your content marketing, you have to promote it differently to optimize messaging based on the specific marketing channel.

For Project 5, you will develop different promotional messages to promote the LinkedIn article you wrote in Project 4. Create promotional messages that will appear in the following marketing channels to drive readers to your post.

• Email
• Facebook
• Instagram
• Twitter ================================================================================================================== project 4

  Title

  Business Expansion Strategy

  Mergers and Acquisitions in Global Market Place

  Technology Advancement through Acquisition

  Introduction

  ABC Transformer Corporation, a leading manufacturer of power transformers for the North American utility market based in Ontario, today announced the acquisition of the South American brand, designs and products of CAA Power Ltd. of India. Terms of the transaction were not disclosed and will be published later.

  CAA Power has 300 utility power transformers installed in India and best in the world infrastructure and technology which justifies the worthiness of the Acquisition

• Class technology for low noise
• Compact footprints
• Proven Reliability and Tailored solutions is highly regarded by leading tech giants and utility clients
• Best in saving electrical consumption with the help of world class manufacturing process keeping electrical losses at the minimum
• Contributing towards Social causes by donating 3.2 Million to a Rangnath charitable institution for helping destitute and orphans

• This acquisition is perfectly aligned with our goals and strategy and enables ABC Transformer to bring immediate benefits to our clients both locally and global, said Neil Mckenzie, CEO of ABC Transformer.

  The acquisition of CAA Power Ltd. by ABC Transformer has been done to strengthen its business reach in the Asia and adoption of their unique designs and technology. For CAA Power Ltd., manufacturing cost and labor cost per unit is way to less as compared to that in ABC Transformer as expertise and labor is cheap as in Ontario. Raw material is also very less. Copper Rod and Transformer Insulating Oil is being prepared in India itself which reduces its cost by 30 percent in comparing to ABC Transformer.

  Conclusion

  For the above reasons it was rightful acquisition of CAA Power Ltd, by ABC Transformers as ABC Transformer's vision and goals matches with CAA Power's vision and CAA's designs and its manufacturing unit in India will help them in making cost effective products so as they may be able to compete globally.

  Question 1: What's the primary keyword for your post (generally two to three words in length)

  Primary keywords are those terms you want to rank up for. These are terms with high search volume that can bring a considerable amount of traffic to your site. For the above article the primary keyword is Utility Power Transformers.

  Question 2: What's the long-tail keyword for your post (generally five words in length)?

  Long-tail keywords are keywords that dont get searched as much as other, more popular terms; usually, because they are very specific. Long-tail keyword for the article can be the leading manufacturer of power transformers.

  Question 3: What are four different synonyms of your primary keyword used within the body of your post?

• Transformers for Electricity Distribution
• Generators for utility power
• Transformers for Power Supply
• Transformers for Electricity Distribution

• Question 4: What's a relevant call to action you included to provide your readers with a next step?

  A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action.

• Click here to Invest
• Click here to buy
• Click here to read more..