Promotional statement $-$ Succinctly state your plan's overall objectives $($purpose and need$).$

Target market $-$ Identify your target market and develop the optimal marketing mix to reach your potential customers.

Statement of goals and objectives $-$ Explain the advantage your business will have with the integration of the promotional plan. Goals should be specific and measurable.

Promotional strategy $-$ Identify the specific promotional activities the business will use to reach customers $($advertising$,$ sales promotion, personal selling, and direct marketing$).$

Implementation $-$ Explain the stages and key success factors that are necessary for a successful plan.

Timeline $-$ Provide the timelines for the specific promotional activities to occur.

Budget $-$ Provide a budget and $12-$month income statement $($revenues and costs$)$ on the proposed promotional plan. Show how your plan is feasible based on financial projections.

Evaluate $-$ Provide details of how this plan is evaluated from success to failure. In other words, provide scenarios or key drivers to help determine the plan's success.

Supplement $-$ At least two promotional designs to accompany the promotional plan. These can include but are not limited to: logos$,$ signage, coupons, print advertisement, social media designs, etc.