Promotional Strategies of Grupo AlEn Cleaners company based in Houston, Texas.? How do we develop a consistent
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Promotional Strategies of Grupo AlEn Cleaners company based in Houston, Texas.? How do we develop a consistent message about our product?? What approaches to each of the promotional options should we use?? What (if any) role should a sales force play in the promotion plan?
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Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
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