Prompt: If "Most services are characterized by an encounter between a sches the provider and a customer" $($Bordoloi$,$ p$.88),$ then "This interaction, wht of truth' quality of the service in the mind of the customer, is called a "mour customer $"$is evaluating the $($Bordoloi$,$ p$.88).$ It is this "moment in time" when your cus. service and forming an opinion of its quality" $($Bordoloi$,$ p$.88).$ Eacts perceptions of the "moments of truth" is an opportunity $"$to influence the custom low current or future service quality" $($Bordoloi$,$ p$.88).$ What does this low of current or expected moments of truth. Once business model? Describe some of your current or expected momind of the customer" you have answered that, how will you continually change the 'mind of the customer' to make sure these moments of truth positively impact your organization?

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