Properties Key/Code Explanation ToD 4 Email was sent in the evening. Offer 5 The subject line talked about new products, specifically new women's high heels. F1 3 Women's high heels were pictured in field 1 (F1) F2 Women's athletic shoes were pictured in field 2 (F2) F3 6 Women's boots were pictured in field 3 (F3) Email Response Key Key/Cod Explanation 0 Delivered, unopened 1 Hard bounce 2 Soft bounce 3 Delivered, opened F1 clicked 5 F2 clicked 6 F3 clicked Questions 1. Which respondents should be removed from the email list? (hint: filter/sorting to identify respondents) 2. What is the best time of day to send emails? (hint: open and CTRs need to be calculated) 3. Which offers generate the best response? (hint: same as question 2) 4. Snappos is looking to segment this email list. Should it put men in one segment and women in the other and only send emails featuring the proper gendered shoe to those lists? (hint: a combination of question 1 and question 2) 5. Snappos will soon be running a sale on women's high heels. Which recipients on the list should receive this email? (hint: same as question 1)