Propose a Launching plan Purpose of this assignment

Students will apply their understanding of reversed marketing to propose a launching plan for a chosen product/product line

Scenario

You are the Marketing team for Bioderma Vietnam, a French cosmetic company. Your Marketing director asks you to prepare a marketing plan to launch a new product to Vietnam Market. Be awared of the budget, the customer segments and proving your plan is worthwhile.

In your proposal, the following topics are specifically required in marketing plan by your Manager:

INTRODUCTION

Organization and product

History

SITUATIONAL ANALYSIS

Industry Analysis

Competitor Analysis

Customer analysis

Customer persona/empathy map

MARKET-PRODUCT FOCUS

Market Segmentation

Target Market

Positioning

Value Proposition

MARKETING PROGRAM STRATEGY AND TACTICS

Marketing plan to launch a new product in Vietnam market, including 4p and the launching plan:

Master plan for 3 months launching, starting from begining of December ( buget under 9.770)

Budget planning

Specific plan for activation day/events

Communication/promotion plan before/during/after the launching

Risks & contingency plan(s), if applicable