Propose potential ethical risks that may arise with improper data management strategies. Start by considering the following information: Data integrity is imperative to all facets of sports business. The data related to fan engagement (e.g., ticket purchases, concessions, and merchandising), sponsors, players and coaches, and other entities must be protected against potential fraud and other risks.

Explain how models and products can be biased by observational data. Examples of models include statistical models and machine learning (Amazon used an algorithm to filter through resumes).