Propose two mergers$--$one horizontal and one conglomerate. For each merger:

Identify the two firms to be merged

Define $5-10$ reasons why this merger is a good idea

Create a name for the new company and explain why you believe this is an effective name. This can be a combined name or a new name altogether.

Then,select one of the new companies you created $($via the horizontal or conglomerate merger$).$ For this company, develop three new products:

One imitation

One adaptation

One innovation.

For each new product, explain why you want to develop it and why you believe it will be successful.