Question: Proposing Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO2- CC5) Data for Hermann Corporation are shown below. Per Unit Percentage of Sales

 Proposing Changes in Variable Costs, Fixed Costs, Selling Price, and Volume

Proposing Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO2- CC5) Data for Hermann Corporation are shown below. Per Unit Percentage of Sales Sales price $90 100 63 170 Less: Variable expenses Contribution margin $22 30 Fixed expenses are $40,000 per month, and the company is selling 2.000 units per month Required: 1. The marketing manager argues that a $4,000 increase in the monthly advertising budget would increase monthly sales by $9.000 Should the advertising budget be increased? 2. Refer to the original data Management is considering using higher quality components that would increase the variable cost by $2.00 per unit. The marketing manager believes the higher quality product would increase sales by 10% per month. Should the higher quality components be nised

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