prospects to the customer which in return establishes authority while building trust with customer of what is to come or expected from Barber Studio. The e-book will also help in creating Barber Studio manifesto as the passion and inspiration behind this venture will be listed and moreover, it will help to create ideas and leads to potential customers as it offers readers a chance to register or enroll hence; improving customer networking. Content sharing is an ideal way to get the word out there especially in this era of social media. Through using different digital platforms like; face book, Instagrarn, Linkedln, mobiles apps and even video sharing on YouTube and other platforms, this can help in brand building as it further creates awareness of Barber Studio existence and recognition . Although content sharing seems ideal and easy, my challenges of content sharing do; not really know what to right and where to right under the given platforms since there are numerous of quality contents out there. Another challenge is knowing whether the content is effective or is indeed positive to