Prosper is an early$-$stage start$-$up that sells subscriptions to an interview$-$coaching app. It now needs to secure funding and to do so it must develop a strong marketing strategy.

From your Harvard Business School case study packet, read the case titled $$Prosper: Marketing Fit.$$ Based on the case and your understanding of the materials, you will develop a $2-3$ page Word document $($around $1000$ words$)$ using APA style addressing the following questions:

$1.$ What are the main challenges facing Harrison and Thain$-$Blonk?

$2.$ Who are Prosper$$s main competitors? What are the strengths and weaknesses of each?

$3.$ Analyze in detail each marketing option presented in the case.

$4.$ Based on your answer above, describe the segment$($s$)$ Prosper should target. Defend you answer.

$5.$ Present a marketing plan for Prosper. Identify each of the $4$ Ps:

Product

Price

Place

Promotion