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Imagine you are a consultant hired by a retail store looking to enhance customer satisfaction. The management wants to employ data-driven strategies to understand customer preferences, improve service, and ultimately boost sales. Your task is to design a comprehensive data collection and analysis plan.
a) Identify both numerical and non-numerical data relevant to understanding customer satisfaction. Explain how each data type contributes to the overall analysis.
b) Propose a plan for random sampling to ensure a representative subset of customers is included. Suggest how stratified sampling could be applied to ensure diversity in the sample, considering factors like age, income, and location.
c) Consider the follwoing dataset representing the daily sales figures (in dollars) of the store over a period of one month. The dataset contains 30 data points, each representing the sales amount for a specific day.
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