Provide a marketing proposal for lululemon, considering this marketing strategy: Lululemon's primary products are currently at the maturity stage of the product life cycle. The business should concentrate on innovation and diversification while aiming for new consumer segments to lengthen their lifecycle.

1. A brief explanation of your core brilliant, new idea to respond to the need of your chosen company. (what is your new idea to make changes in their current marketing plan. You may suggest new product, reposition the brand, digital marketing ideas, etc.)
2. Why do you think your idea will be a success and what are your rational?