Question: Provide a summary on the following pricing methods: Markup pricing Target-return pricing Perceived-value pricing Value pricing EDLP Going-rate pricing Auction-type pricing As a consumer, which

Provide a summary on the following pricing methods: Markup pricing Target-return pricing Perceived-value pricing Value pricing EDLP Going-rate pricing Auction-type pricing As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do: (1) set one price and not deviate; or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.

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