Question: provide additional comments on this: Companies need to actively protect their business against complacency and the reluctance to change, otherwise known as competitive inertia. According

provide additional comments on this: Companies need to actively protect their business against complacency and the reluctance to change, otherwise known as competitive inertia. According to MGMT section 6-2a, they should be looking out for strategic dissonance, which occurs when there's a discrepancy between a company's planned strategy and the action managers actually take to meet their desired goals.

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