Provide all the aesthetic things planned for the event. This includes colors, theme$-$based decorations, napkin folds, tablecloths, flowers, overall decorations, food areas, etc. $-$ this is where you will provide the client with a real description of what they will walk into on the day of the event $-$ this is the look of the event. The more details the better $$ if you can include visuals, it really helps the proposal. This is your theme come alive!

Ideas to consider $-$ be sure to provide a solid description $($it should be enticing for your client$)-$ it should match your theme and should address all areas of the event that you will be decorating$/$designing to fit the theme such as:

Color scheme

Decorations

Flowers

Table set$-$up description $-$ napkins$/$tablecloths$/$silverware etc.

Food area design

Costumes $-$ Uniforms

Lighting

Any special features and all the little special things for the event