Provide an explanation as to why the bank of scotia has selected India for the expansion rather
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What specifically makes it attractive (e.g. market size, market location, similarities in language/culture, ease of access, etc.). Summarize the findings of the market research and be sure to also explain which political, economic, socio-cultural, legal and cultural factors could impact the sales and marketing plan.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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