Question: Provide an explanation for the difference between mass and targeted marketing and give an example of each. How have companies such as JC Penney and

  1. Provide an explanation for the difference between mass and targeted marketing and give an example of each.

  2. How have companies such as JC Penney and Target tried to change their position (reposition their stores)?

  3. Explain the various types of offerings marketed to individuals and provide an example of each

  4. The text says that branding is much more than labeling or packaging. Provide some examples where you believe the product did not live up to the brand. Using examples to illustrate how consistency works, discuss how the offering and the desired brand image have to be consistent.

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