Provide an implementation plan which describes the tactics that you would use for Product, Price, Place and

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Question:

Provide an implementation plan which describes the tactics that you would use for Product, Price, Place and Promotion that is consistent with your recommendation and solves the problem.

a. Product (what product/service do you recommend? Give a clear description)

b. Price (what price(s) do you recommend?)

c. Place (where do you recommend the product be sold/distributed?)

d. Promotion (what promotional tactics do you recommend and consider how you would integrate that with any existing promotional efforts?

Recommendation:

Retail Expansion - Dairy Queen has already established itself as the go-to store for ice cream and frozen dessert with dairy alternatives. Dairy Queen should also explore making their ice cream to be distributed in retail stores and supermarket. This way, the brand would not only be visible in their stores but to other locations as well.