Question: Provide at least one specific idea or recommendation to help them address the problem areas in their model. Share any suggestions or tips that you
Provide at least one specific idea or recommendation to help them address the problem areas in their model.
Share any suggestions or tips that you found helpful when researching or working on your business idea.
In creating a business model for adding freshly made breakfast items at Starbucks using the nine segments of the Business Model Canvas BMC some segments can be completed relatively easily, while others might need further development.
Segments I Can Complete Immediately:
Customer Segments: Starbucks already has a clear customer baseworking professionals, students, and onthego individuals. Adding freshly made breakfast items would likely target these same demographics, especially those seeking a more substantial, fresher and healthier meal option in the morning.
Value Proposition: The value of offering freshly made breakfast items lies in providing healthier, higherquality breakfast options compared to prepackaged or microwaved foods. This appeals to customers who prioritize freshness, convenience, and variety in their food choices.
Revenue Streams: Starbucks revenue streams are wellestablished, so this would be an expansion of food sales. Fresh breakfast items could also lead to increased sales during morning peak hours, potentially increasing the average ticket size.
Channels: Starbucks already has physical locations, mobile apps, and delivery options through partners like Uber Eats. These existing channels can seamlessly integrate the freshly made breakfast items into their offerings.
Segments That Might Need More Work:
Key Resources: Starbucks would need to ensure they have the resources, such as kitchen equipment, training for baristas, and possibly new partnerships with suppliers of fresh ingredients. Identifying what specific resources are needed for the scale of this offering requires more research.
Key Partners: While Starbucks already works with suppliers for their current food offerings, partnerships with local food producers, farms, or suppliers of fresh ingredients might be necessary. This would require further exploration.
Cost Structure: Calculating the costs of sourcing fresh ingredients, additional labor, and kitchen modifications needs more detailed financial projections. Understanding how these costs compare to existing offerings will determine feasibility.
Segments Not Considered So Far:
Customer Relationships: I hadnt yet considered how customer relationships might evolve with this new offering. For example, Starbucks could deepen relationships with healthconscious customers by highlighting the quality of ingredients, or offering loyalty rewards for breakfast purchases.
Key Activities: Starbucks would need to implement new procedures for preparing and serving fresh food, which could affect store operations. This could include additional training for employees, new workflows, and possibly altering the store layout to accommodate fresh food preparation.
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