Question: provide example 1. Conduct a Google search for a product you are currently seeking in the market. 2. Create a list of 3-4 keyword phrases.

provide example

1. Conduct a Google search for a product you are currently seeking in the market. 2. Create a list of 3-4 keyword phrases. 3. Analyze the differences in the ads including position, if any, among the different keyword phrases. 4. Does each ad appeal to a different segment (price sensitive, selection, quality, free shipping)? the 5. Is there a likely consumer segment that would not be attracted by any existing ads? 6. Now, analyze the landing pages for the ads. Does the landing page encourage purchase? How targeted to the keyword phrase is the landing page? Do the price promo, and keywords align with the ad copy? 7. Compare the landing pages from the same website for two different keyword phrases. Are the landing pages identical or are they targeted to the different keywords

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

For the exclusive use of S. Setiawan, 2015. 9-910-036 REV: APRIL 11, 2011 BENJAMIN EDELMAN THOMAS R. EISENMANN Go oogle In nc. Go oogle's mission is to organize the world's inf n nformation and make...

Google Searches Conduct a number of Google searches for products or services. Each search should be for a product or service you are currently considering. For each search, do the following: Create a...

WILL THUMBS UP! Conduct several Google searches for products or services. Each search should be for a product or service you are currently considering. For each search, do the following: 1. Create a...

For the exclusive use of F. Ortolano, 2015. 9-910-036 REV: APRIL 11, 2011 BENJAMIN EDELMAN THOMAS R. EISENMANN Go oogle In nc. Go oogle's mission is to organize the world's inf n nformation and make...

Submit a completed MS WORD file of this document. This report should be no less than 900 words in length and not more than 1500 words in length . Be sure to carefully follow all the instructions...

MIS201 Spring2020 1 L'Oreal: Transforming Beauty with Technology Background The L'Oreal Group is the world's largest Cosmetics and Beauty Company. It is headquartered in the Paris suburb of Clichy,...

L'Oreal: Transforming Beauty with Technology The L'Oreal Group is the world's largest Cosmetics and Beauty Company. It is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. 96% of...

Let f: R2 R be C2 on R2 and set u(r, Î¸) = f(r cos Î¸, r sin Î¸). If f satisfies the Laplace equation; that is, if prove for each r Î¸ that ax2 ay 1au...

Describe how a lockbox arrangement with a bank works. What is its advantage to an organization? What risks are associated with it? What controls should an entity develop to mitigate each of the risks...

What age was identified in the Social Security legislation of 1 9 3 5 as that time when a person could retire and receive benefits? 6 2 6 0 6 8 6 5

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...