Question: provide example 1. Conduct a Google search for a product you are currently seeking in the market. 2. Create a list of 3-4 keyword phrases.

provide example
provide example 1. Conduct a Google search for a
1. Conduct a Google search for a product you are currently seeking in the market. 2. Create a list of 3-4 keyword phrases. 3. Analyze the differences in the ads including position, if any, among the different keyword phrases. 4. Does each ad appeal to a different segment (price sensitive, selection, quality, free shipping)? the 5. Is there a likely consumer segment that would not be attracted by any existing ads? 6. Now, analyze the landing pages for the ads. Does the landing page encourage purchase? How targeted to the keyword phrase is the landing page? Do the price promo, and keywords align with the ad copy? 7. Compare the landing pages from the same website for two different keyword phrases. Are the landing pages identical or are they targeted to the different keywords

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