provide personal views about the examples discussed by your classmates from: KIA through the past few years has recently rebranded and has been highly identified through their logo new sleek, luxury logo$.$ The previous logo and current logo is pictured below where you can see the logo in its print form and where you can see the logo in the actual car. KIA has been positioning the brand to be more of a luxury car brand from the sleek car models, interior details and logo$.$ KIA has gone through the necessary steps to identify as a luxury car brand while still maintaining affordable priced cars compared to their competitors $($Bond$,2018).$ In order to properly make changes that will still be effective, the checklist for rebranding looks like staying true to the mission statement, knowing their target audience, articulate the brands vision and make their value known $($Acquia$,2024).$ This allows previous customers, current customers and new customers to be able to have that emotional connection needed when they are in the process of car shopping $($Socialectric$,2023).$

The pictures of KIA$$s logo below does not reflect a huge difference but it does show how they are actively setting themselves apart from their brand identity in the past. There are so many fonts in the world to choose from and choosing the right one will allow you to set your brand apart without any confusion from competitors $($Socialectric$,2023).$ The logo went from a font that was very direct and concise to a logo now that is in a cursive font but creates a little confusion with the letters being connected. The visual branding of KIA hasn$$t changed much besides the font which really didn$$t change much from the previous fonts. They have been consistent with the color palette being red, silver or black which allows them to maintain the level of trust that is built with customers when a brand is consistent $($Socialectric$,2023).$

My recommendations with KIA and their rebranding would be to communicate with current customers. I, at one point was a customer with KIA and during their rebranding, there would be website errors and the new layout of the website complicated what would be regular website direction to now having to learn how to maneuver on the new site. As far as the marketing and communication of the rebrand to the world, I feel like the commercials elevated the conversations around KIA and really highlighted their new look and helped customers identify KIA as a luxury car brand.