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$8\mathrm{.}4.$ Digital Transformation and Employee Performance

Digital transformation in the banking sector has a profound impact on employee performance. As organizations undergo digital transformation, new styles of leadership and organizational frameworks emerge, necessitating employees to learn and adopt new skills and competencies $($Fogoros et al$.,2020).$ This shift not only enables employees to actively contribute to the innovation$-$driven business environment but also challenges them to perform at their best in a rapidly changing digital landscape.

One key aspect of digital transformation is equipping employees with the necessary digital competencies to navigate and utilize the various technologies employed within the organization. This includes skills such as data analysis, digital marketing, and proficiency in using digital tools and platforms. By developing these competencies, employees become more adaptable and agile, enabling them to embrace technological advancements and contribute effectively to the organization's goals.

Furthermore, digital transformation provides organizations with opportunities for radical organizational change, including reevaluating how employee performance is measured and evaluated. Traditional performance evaluation systems may no longer be sufficient in capturing the full range of skills and contributions that employees make in a digitally transformed environment. Instead, organizations can explore new performance metrics that align with the digital objectives of the organization, such as measuring employees' ability to leverage technology, innovation, and collaboration.

The implementation of new digital technologies and processes can lead to increased productivity and efficiency among employees. By embracing and adapting to digital transformation, employees are better positioned to enhance their performance. They can leverage technology to automate repetitive tasks, streamline processes, and make data$-$driven decisions, allowing them to work more efficiently and effectively. For example, the use of artificial intelligence $($AI$)$ and machine learning algorithms can assist employees in analyzing large amounts of data, enabling them to gain valuable insights and make informed decisions.

Moreover, digital transformation enables employees to collaborate and communicate more seamlessly across departments and hierarchical levels. Traditional silos are broken down as digital tools and platforms facilitate real$-$time collaboration, knowledge sharing, and cross$-$functional teamwork. This fosters a culture of teamwork and innovation, where employees can leverage their diverse skills and expertise to drive organizational success.

In conclusion, digital transformation has a profound impact on employee performance in the banking sector. It requires employees to acquire new skills and competencies, adapt to technological advancements, and embrace a culture of innovation. By leveraging digital technologies, employees can enhance their productivity, make data$-$driven decisions, and collaborate effectively. Organizations need to recognize the importance of supporting employees in their digital transformation journey by providing training programs, fostering a supportive culture, and re$-$evaluating performance evaluation systems to align with the demands of the digital era.

$8\mathrm{.}5.$ Digital Transformation in the Banking Industry

Digital transformation has become a necessity in the banking industry due to the increasing demand for personalized and convenient banking services by digital consumers. Banks must adapt their business models to meet these expectations by investing in digital services that enhance the customer experience and provide seamless access to banking services across various digital platforms $($Dootson et al$.,2021).$

In addition to meeting customer demands, digital transformation brings several benefits to the banking industry. It allows for greater efficiency and cost$-$effectiveness in banking operations by automating manual processes and reducing the need for physical infrastructure. Research conducted by Dootson et al$.(2021)$ suggests that banks that embrace digital technology can reduce transaction costs and increase overall efficiency, leading to improved bank performance and long$-$term sustainability.

Furthermore, digital transformation requires a structural shift in information systems and technology, which play a crucial role in achieving digital transformation. By adopting digital technology, banks can improve the reliability and sustainability of their services, especially in the face of future challenges.

Digital transformation in the banking industry enables banks to leverage data analytics and artificial intelligence $($AI$)$ technologies to gain valuable insights into customer behavior and preferences. This allows banks to offer personalized and targeted products and services, ultimately enhancing customer satisfaction