Question: Provide relevant measurable attributes for the following objects. Restaurant: e . g . , atmosphere... Investment banker: e . g . , job satisfaction... Consumer:

Provide relevant measurable attributes for the following objects.
Restaurant: e.g., atmosphere...
Investment banker: e.g., job satisfaction...
Consumer: e.g., price consciousness...
Bicycle: e.g., brand image...
Pair of sunglasses: e.g., brand image...
Strategic business unit: e.g., sales...
b. How is the interval scale more sophisticated than the nominal and ordinal scales? Give examples from studies that have used these scales.

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