Provide Simmons Core Services ? No deviation from their core mission. High risk of not meeting the requirements of the project. Will not lose Simmons Company as a client and Since they want to promote their product rather have to opportunity to work with them in other than creating it with consumers, there is a risk for projects. product not to be approved by consumers. Thus, this can create an opposite scenario about promotion. Revenue Growth Losing community members when they understand their ideas and insights are not valuable for Simmons since the service will only be provided for creating awareness for the product. No loss of community members. Losing Simmon Company's trust so they would not prefer to work with Communispace again. Simmons would be a great reference