Provide your own original suggestions for changes to the Canadian pricing policies for French’s ketchup, and also consider how you would communicate any changes to the Canadian consumer. In suggesting a revised communications strategy, be sure to include to whom the communications should be directed, the communications’ objectives, and the modes of communication (including both conventional and digital) that you would recommend.

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In light of the recent changes to the pricing policies for Frenchs ketchup I would like to suggest t... View the full answer