Provided some well$-$thought$-$out ideas here Kimberly! As you mentioned, Values could refer to a companys integrity, ethics, their drive for innovation and change, and so on$.$ Welcoming other ways to look at values that affect ethics in strategic management. Can you further provide a point of view where values and ethics are simple words meant on principle or code in conducting govern transactions? How would any of this information equate to any workplace involvements? It is clear that those ethical means are meant to analyze problems that appear on a daily basis within business operations. What are your ideas on this one?