Question: Providing value and retaining customers is a constant challenge for organisations such as Frito-Lay. Innovation is fundamental in meeting this challenge. One approach to managing

Providing value and retaining customers is a constant challenge for organisations such as Frito-Lay. Innovation is fundamental in meeting this challenge. One approach to managing innovation is through a new product development (NPD) framework.

With reference to this:

4.1 Identify the characteristics of innovation. (10)

4.2 Outline and explain the components of an NPD framework.

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