Question: Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for products that

Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for

products that have reached the maturity stage in the product life cycle.

imported goods and services.

products and services that don't exist yet.

products that appeal to children.

durable goods.

Psychographic segmentation has been found to be more useful for marketers

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