Puant: ubble th your answer on the green answer sheet. 1. What does span of control represent? a.Number of people under your control b. A more vertical organizational structure. C. Assessment by the firm's shareholders. d. Top level management only e. all of the above 2. Assessing a company's strengths, weaknesses, opportunities, and threats usually takes place during the process of planning. a. tactical b. contingency c. operational d. strategic 3. Which of the follow ing statements is true of SWOT analysis? a. Opportunities and threats include factors that are exclusively in the company's control. b, Strengths and weaknesses include factors that would cither build up or drag down the firm's performance. c. Opportunities and threats are internal to an organization d. Strengths and weaknesses are external to an organization e. None of the above 4. Analysis of market share is a key to understanding the firm's: a. social and cultural environment b. technological environment. c. demographic strengths d. competitive environment. Marketers can directly control most of the promotional tools they use. The tool that they are least likely to havecontrol over is: a. messages delivered by salespeople to the consumers. b. publicity C. personal selling. d. advertising messages and their placement in the media. In the growth stage of the product life eyele, competition: a. is virtually nonexistent. b. begins as competing firms introduce their own versions of the product c. has already become well-established, with many weaker firms already leaving the market. d. will spur major price cuts that dramatically cut into profits first defined "white collar crime". a. Albrecht b. Sutherland c. Cressy d. Hollinger