Public Relations Plan Template

This public relations plan, prepared by $($preparer$]$ has been developed exclusively for $[$insert organization name$).$

Executive Summary

The Executive Summary contains an overall summary of the plan you intend to set forth on the subsequent pages.

$($Consider completing this last$$as it should be concise yet poignant as an introduction into your pla

Situation Analysis

Following extensive research $($note$,$ most anies people avoid research due to cost but it is the

Midatio

of any plan so you must push hard to do some

Parch a$.$

the onset, before a plan is created to guide your

$4),$ the

circumstances and situation impacting $[$insert con product or person$]$ appear to be as follows:

$$ The attitudes of consumers towards $[$insert comp or client here$]$ indicate that $[...)$

$$ In comparison with the leading competitors in the category. $[$insert company or client here$]$ is performing strongly in the following areas $(..)$

$$ We conclude that some of the

weakness of $[$insert

$$ List your overarching item here $-$ answer: what do you intend do$?$ Objectives

$$ Identify your specific and measurable objectives of your communications efforts $-$ you can do that by following this format:

$1.1)\_[$Objective one$]$

a$.[$Reasoning$]$

b$.($Benefits$)$

c$.[$Measurement$]$

$2.2)($Objective to$)$

a$.[$Reasoning$)$

b$.[$Benefits$]$

c$.[$Measurement$)$

Target Audiences

$$ List the audiences that the communications efforts will reach or address $-$ get as specific as possible $-$ focus on the demographic$($s$)$ you will target through the plan. It is advised that you be extremely specific vs general in this