Question: Public relations: Select one: a. Ob. C. d. e. supports other promotional efforts by generating free media attention. has received the greatest increase in spending

Public relations: Select one: a. Ob. C. d. e. supports other promotional efforts by generating "free" media attention. has received the greatest increase in spending at the expense of advertising. converts mass media advertising into direct marketing. most effectively uses IMC encoding. is most appropriately part of press relations and should not be considered as part of the marketing area

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