Purchase gaps indicate that even through customers may find the company's offering attractive, affordable, and accessible they have not purchased it within the time frame defined by the company's goals. This can result from the fact that customers have not formed an intent to purchase or they have formed an intent but not acted on it$.$ Closing purchase intent gaps typically involves introducing time$-$sensitive incentives such as: short$-$lived price discounts, coupons, and financing options.

True

False