Purchasing a car is generally a situation involving extensive problem solving (EPS). Most consumers do not examine or gather information on all features of every car. Instead, they may focus on a relatively small number of features or attributes for several brands in the consideration set. Using the information in Tables 1 through 5 below, determine what the outcome of the decision process would be using the decision rules listed and explain how each rule would lead to the outcome. a) Weighted compensatory rule b) Disjunctive c) Conjunctive d) Elimination by aspects e) Lexicographic (using the same Table 5 attribute rank as for EBA) What do you see as the advantages and/or disadvantages of each rule in this buying situation? Table 1 Selection criteria and brand attribute evaluations (5 is highest) Evaluation Criteria Mazda Toyota Nissan Honda Hyundai Price 5 3 3 4 2 Fuel Economy 3 4 5 4 3 Ride and Handling 5 5 5 2 5 Safety 3 5 3 4 5 Resale Value 1 3 1 3 1 Table 2 Importance scores and brand attribute evaluations for compensatory rule (5 is highest) Evaluation Criteria Price Fuel Economy Ride and Handling Mazda Safety Resale Value 1 Toyota Nissan Honda 4 4 3553- 3455 m 5353- 2 Hyundai Importance 4325L 2355- 4 3 1 3 1 1 Hyundai Minimum Required Minimum level and brand attribute evaluations for disjunctive rule (5 is highest) Table 3 Evaluation Criteria Mazda Toyota Nissan Price 5 Fuel Economy Ride and Handling 35531 34553 3 53 Safety 3 Resale Value 1 Honda 4 4 2 4 3 55353 23551 Table 4 Minimum level and brand attribute evaluations for conjunctive rule (5 is highest) Evaluation Criteria Price Fuel Economy Ride and Handling Safety Resale Value Mazda Toyota 5 Nissan Honda Hyundai Minimum Required 3 24432 23551 44243 3553- 34553 353 - 1 1 Rank (1=most important) Minimum Required Table 5 Rank, Minimum level, and brand attribute evaluations for EBA rule and lexicographic rule Evaluation Criteria Mazda Toyota Nissan Honda Hyundai Price 5 3 Fuel Economy Ride and Handling Safety Resale Value 5 3 1 34432 12345 2355- 44243 3553- 34553 1 3 1